Get a Showroom Shine That Lasts for Years.

Protect your paint, glass and wheels from Florida sun, salt and bugs.

4.9298 Google reviewsNaples & Fort Myers

Backed by a 5-year warranty.

  • Rated 9+ years. Our own Dura Coating, made in-house.
  • Easier washing, no more waxing. Water, dirt and love bugs rinse right off.
  • Higher resale value. Paint that still looks new helps your car hold its value.

Get your quote in minutes

4 quick steps. No obligation.

Which shop is closer to you?

Pick the shop closer to you.

Your details stay private. No spam.

What are we protecting?

So we can quote the right size and surfaces.

Pick your vehicle type.

Would you like to add Paint Protection or window tint?

Save 50% on the add-on when you book it with your coating.

Building your quote…

Reviewing your details

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Free quote · No obligation · Weekend appointments available

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Want it faster? Call 239-877-0411.

Prefer to talk? 239-877-0411

The difference

Keep the Gloss for Years. Rinse It Clean in Minutes.

Here’s what changes the day your car is coated.

Unprotected paint

  • Gloss fades and oxidizes in the Florida sun.
  • Love bugs and bird droppings etch the clear coat.
  • Wax wears off in weeks, so you’re always redoing it.
  • Every wash is a scrub.
A Naples Ceramic Coatings technician polishing a hood before coating

With Dura Coating

  • Deep, showroom gloss, rated to last 9+ years.
  • UV and oxidation protection, backed by a 5-year warranty.
  • Water, dirt and bugs rinse right off.
  • No more waxing.
Watch

Made here. Applied here.Dura Coating, Naples & Fort Myers

From Quote to Gloss in Three Easy Steps

  1. 1

    Fill out our form

    Tell us about your car and which shop is closer to you.

  2. 2

    Drop it off

    Drive our free loaner* while we work. Most cars are done in 1–2 days.

  3. 3

    Drive Off Protected

    A deep, easy-clean gloss that keeps your car looking new for years.

Step 1 only takes one minute.

Get My Free Quote

4.9298 Google reviews·Free loaner car*

A Porsche 911 being worked on inside the Naples Ceramic Coatings shop
“So easy to keep clean now. No more sticking bugs.”
Patti Hamstra, Google review

What you get

Keep That New-Car Gloss for Years, Not Weeks.

Florida sun, love bugs and salt air are hard on paint. A ceramic coating takes the hit so your finish doesn’t.

Paint that doesn’t fade.

The coating shields your clear coat from UV, oxidation and fading, so the finish you drove off the lot with is the one you keep.

Washing your vehicle gets easier.

Water beads and rolls off. Dirt and love bugs don’t stick. No more waxing every few weeks.

Never be without your car.

Most jobs take 1–2 days, and a free loaner car keeps you on the road while we work.*

Worth more when you sell.

Paint that still looks new years from now helps hold resale value.

Keep your paint looking new for years.

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4.9298 Google reviews·Free loaner car*

Why Naples Ceramic Coatings

Why Southwest Florida Owners Trust Us With Their Paint

Nearly 30 years, our own coating and a warranty in writing.

Done right the first time.

Nearly 30 years detailing and coating Southwest Florida’s cars.

Film and tint that fit perfectly.

3M and SunTek certified installers for PPF and window tint.

3MSUNTEK

Pay for what you need.

Choose paint, glass and wheels. No one-size-fits-all bundle.

Protected in writing.

A 5‑year warranty on a coating rated 9+ years, plus our 100% satisfaction guarantee.

Buy with confidence.

We explain every option, no pressure, and you choose. Reviewers mention it again and again.

A Naples Ceramic Coatings technician finishing a coated car in front of the Dura-Coating Technology sign

Made in-house

Most Shops Resell Someone Else’s Coating. We Manufacture The Best.

Dura Coating is our own ceramic coating, made by us, trusted by thousands of detailers and auto dealers nationwide. When the people who make the product are the ones putting it on your car, nothing gets lost between the bottle and the paint.

DURA COATING
Manufactured by us and applied in-house

Get the shine that lasts, and the warranty to prove it.

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4.9298 Google reviews·Free loaner car*

What we protect

Not Just Cars. If It Has Paint or Gel Coat, We Protect It.

Cars, trucks, SUVs, motorcycles, boats, jet skis and RVs, all coated in our Naples and Fort Myers shops.

Whatever you drive or ride, we’ll protect it.

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4.9298 Google reviews·Free loaner car*

Real customers, real cars

Owners Who Kept Their New Car Looking New.

4.9Google rating
298Google reviews
2Southwest Florida shops
Mercedes-AMG CLE 53

“Couldn’t be happier”

“I took my new CLE 53 AMG in matte blue in to them to have it ceramic coated and the front half ppf. They were recommended to [me] by the people I bought the car from and I could see why. They did an awesome job inside and out and I couldn’t be happier.”
Thomas ToddGoogle review · Mar 2026
VW Atlas, Mercedes-AMG GT

“I would never let the dealership do this”

“We first brought them a brand new Volkswagen Atlas Cross Sport to ceramic coat. I would never let the new car dealership do this. They did a beautiful job… I was so happy that I brought my Mercedes AMG 63 GT S that was only 9 months old to do both the ceramics and window tinting.”
Doug LubenowGoogle review · Mar 2026
Mercedes-AMG SL 63

“It looks brand new”

“I had my car coated by a dealership… I found Naples Ceramic Coatings on the Internet and boy did they do a great job correcting [what] the dealership did to my car. It was a SL 63 that came out beautiful. It’s a matte blue. It looks brand new.”
Jay BirschGoogle review · Mar 2026
Lincoln Aviator & Nautilus

“Her knowledge of the products was second to none”

“New Lincoln Aviator and Nautilus. Called Mya and she took extra time explaining the services and what they included. Purchased ceramic coating, PPF, and window tinting. Her knowledge of the products was second to none… I am very comfortable that they will stand behind their work if need be! And their techs were amazing!”
SeanGoogle review · Mar 2026

Your car could look this good for years.

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4.9298 Google reviews·Free loaner car*

Before you say yes to the dealer’s coating

Not All “Ceramic Protection” Is the Same.

Here’s how a specialist coating compares to the add-on at the dealership and a coat of wax.

Feature
Naples Ceramic CoatingsUs
Dealership add-onDealer
Wax or spray sealantWax
Who formulates it
We do (Dura Coating)We do
Ask the dealerAsk
Off the shelfShelf
How long it’s built to lastLasts
Rated 9+ years9+ years
Ask the dealerAsk
Weeks to a few monthsWeeks
Written warranty
5 years
Ask the dealerAsk
None
Choose what’s coveredYou choose
Paint, glass, wheelsPaint, glass, wheels
Ask the dealerAsk
Paint only
Applied by coating specialistsSpecialists
Yes, our own teamOur team
Varies
DIY
A car while you waitLoaner
Free loaner*
Varies
n/a

Already had a dealer coating you’re not happy with? Bring it in. We’ll inspect the finish and tell you honestly what it needs.

Get the coating that’s built to last, not just sold.

Get My Free Quote

4.9298 Google reviews·Free loaner car*

Good questions

Questions Owners Ask Before They Book.

Our coating is rated to last 9+ years with basic care, and your package is backed by a 5-year warranty. The 9+ years is how long the coating is built to last. The 5 years is how long we guarantee it in writing.

$995 is where packages start. You choose what gets coated (paint, glass, wheels), so your quote only covers what you pick. The final price depends on your vehicle’s size and condition. You’ll know it before any work starts.

No. We’ll explain each option, tell you what we’d recommend for your car and why, and you decide. It’s one of the things our reviewers mention most: “there was no pressure or upsell.”

Yes. Paint correction brings older or swirled paint back before we coat it, and we regularly see cars after a dealer coating or tint that didn’t turn out right. Bring it in, we’ll inspect the finish, and tell you honestly what it needs.

Most jobs take 1–2 days, depending on your vehicle’s condition and the package you choose. A free loaner car is available so you’re not stuck, subject to availability. Saturday and Sunday appointments are available too.

Still have a question? We’ll answer it with your quote.

Get My Free Quote

4.9298 Google reviews·Free loaner car*

Keep It Looking This New for the Next 9 Years.

Get a Showroom Shine That Lasts for Years. Made and applied by the team behind Dura Coating, with a free loaner car while we work.*

Add PPF or window tint in the same visit and save 50% on the add-on.

4.9298 Google reviews·Free loaner car*